SiteIdentity
SiteIdentity
Structured identity for the organization responsible for a site and its optional public brand.
Authoring guidance
Use when
The site should publish a reusable Organization identity in
structured discovery metadata.
Avoid when
Configuring logos, favicons, installed-app metadata, or browser
presentation; use SiteBranding for those presentation concerns.
Properties
brand
Optional public brand owned by the organization.
legalName
string
Registered or other formal organization name, when different.
name
string
Public organization name.
organizationId
string
Absolute or site-relative JSON-LD identifier. Defaults to #organization.
Example
Required
{
"name": "example"
}
Full
{
"brand": {
"id": "example",
"identifiers": [
{
"propertyID": "example",
"value": "example"
}
],
"name": "example"
},
"legalName": "example",
"name": "example",
"organizationId": "example"
}
examples are generated from the schema.